A recent pottery workshop at the school transformed the art room into a vibrant hub of creativity. A local potter, skilled in the craft, guided students through the process of shaping clay on the wheel. The air buzzed with the whirring of the wheels and the gentle chatter of engaged participants. As students experimented with the clay, they crafted unique pieces, their faces reflecting both concentration and excitement. The workshop not only imparted new skills but also fostered an appreciation for the art of pottery.

You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. That’s not the issue; the issue is how to create buzz to get people to that event with enthusiasm (and, hopefully, money to spend). That’s where event description examples come in.

Descriptions are your first opportunity to snag your audience’s attention and begin to build interest – that, or your first opportunity to lose them, often never to retrieve those eyeballs again. If you want to forestall the latter outcome, it’s time to improve your marketing today.

Why are event descriptions important?

Your event descriptions are a key component in your overall event communication plan. Descriptions are often the first point of contact between you and your audience, whether they read it on your social media profile, on a website landing page, or via a Google ad served to them online.

Event descriptions, moreover, are a powerful way of reinforcing relationships with your existing members and donors, as well as reaching new ones. You should promote your blurbs to the people who already make your nonprofit or association tick as well as those who might, demographically speaking, be interested but with whom you don’t yet have a relationship.

The channels through which you market to each group will differ. For instance, your existing peeps are easy to reach through email and social media, as well as your website. Your new audience members may hang out on social media as well, but you can also find them through ads, industry partnerships, networking, and even old-school tactics such as direct mail.

Why should you focus more energy than ever before on your event descriptions? Because you can employ all the event engagement ideas in the world, but if you never get people to the front door, then you can’t expect a good return on investment. We’ll take a look at specific event description examples in a bit. First, though, let’s look at some key elements of a good description.